The Creative Brief as a Strategic Process Diagram

This diagram details out the creation of the creative brief as seen as a strategic process. This diagram does not show the full strategic ideation & planning process, other variations of this chart could show; 

  • Strategy as its own stand-alone deliverable.
  • Strategy and creative concepts presented to a client at the same time.
  • Strategy and creative concepts presented as part of the new business process.
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Strategic Creative Brief Process by Ed Burgoyne is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
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