Senior Strategist - Job Description

Senior Strategist

The Senior Strategist is responsible for the development of programs for your strategic practice. The senior strategist reports to the Director of Strategy in a highly collaborative and team-oriented environment with the aim of winning new business as well as managing the strategic marketing programs for some of the most recognized brands in the world.

The Role 

The Senior Strategist (SST) develops and strategic programs and thinking for our clients on an ongoing and project basis. S/he will create and maintain relationships with existing and potential clients, developing strategic solutions and plans that best fit the agency and clients’ needs. S/he is responsible for creating brand identities through research and applying experience to uncover an in-depth knowledge of the personas, organizational process, competitive threats and opportunities of a client’s business. The SST will also manage the campaign measurement process to ensure that clients and agency are aligned on key performance metrics, establishing realistic business goals, and providing accountability through reporting and analytics, and providing optimized strategies moving forward. In this role, the SST insures that the agency provides:

  • Sound and responsible marketing counseling and planning.
  • Innovator and influencer level communications.
  • Deliver a consistently superior creative product.
  • Work that is strategic and above all creative.

The Requirements

  • MBA preferred, or Masters in Business or Marketing, commensurate experience with a BS will be considered.
  • Interest in and aptitude for creative business and marketing solutions
  • Minimum of five years experience brand/marketing/communications strategy experience in integrated, brand and digital communications.
  • Highly motivated, with a proven track record of building clients and expansion of client accounts
  • Ability to identify strategic needs, lead all aspects of planning with sound business recommendations, and generate alignment with key business partners
  • Demonstrate strong interpersonal, verbal and written communication skills
  • Excellent presentation skills that encompass clear, compelling communications
  • Ability to manage multiple business initiatives in an entrepreneurial environment
  • Expert knowledge of all functional agency departments, capabilities and service areas
  • Deep understanding of a wide range of industries, markets and brands, and what it takes to stand out and service them
  • Exceptional communication and presentation skills
  • Flexibility with schedule to meet client commitments, traveling as required.
  • Great project management abilities
  • Self motivated and willing to expand knowledge
  • Ability to self-manage while managing assigned teams and projects.

Major Contacts

The Senior Strategist position requires ongoing and in-depth interactions with the following: The SST reports to the Head of Strategic Services. Within the agency, the SST is a project leader for our strategic programs and client integration efforts. As assigned, the SST has overall responsibility for leading assigned client strategic services effort. Within the agency, the SST works closely with all agency personnel in developing plans, recommendations and deliverables. The SST will have direct client contact with new and existing assigned agency clients, PR and consultants, media partners and potential agency partners.

Responsibilities and Duties

The Senior Strategist has four areas of responsibility (specific duties of each are explained below)

Planning, Analyzing, Evaluating

  • Develop workable budgets, work plans and realistic timetables.
  • Collaborates with the Account Supervisor or Manager, Client Services, on preparation of marketing recommendations, strategies and actions for the client.
  • Reviews, analyzes and evaluates the following, relative to the client’s needs and objectives: media output, creative output, research reports and client data.
  • Defining project scope, estimate and writing proposals, works with producer in the creation of project specifications and time plans.
  • Understand business objectives, challenges and opportunities of target and industry
  • Responsible for departmental vision, structure, and management while providing leadership, accountability, and mentorship to brand strategy.
  • Develop in collaboration with the The agency team, innovative and / or differentiating products and services 
  • Understands and can analyze a client’s personas, marketing positions, and consumer journeys.

Team Leading, Coordinating, Managing

  • Develop integrated marketing strategies and tactical plans to meet and exceed the client’s marketing and business goals and objectives
  • Generate and drive insight for internal and client audiences around media, brands, consumers, and experiences
  • Represent the agency at conferences, events and symposiums
  • Provide market research, analyses and insights into latest industry trends
  • Position Impact with key industry influencers and though leaders
  • Lead and manage new business presentations as assigned
  • Maintain, grow and develop existing client accounts.
  • Monitoring and enforcing strategic program risk and constraints (schedule / scope / resources)
  • Champion internal systems for higher productivity working

Strategic Project Management

  • Manage assigned agency strategy efforts and projects, involved with projects from start to finish, ensuring successful project completion against deadlines.
  • Product manage long term properties including: positioning development, marketing plans, manufacturing or development needs, timeline and roadmap planning, stats analysis and reporting
  • Develop integrated marketing strategies and tactical plans to meet and exceed the client’s marketing and business goals and objectives
  • Generate and drive insight for internal and client audiences around media, brands, consumers, and experiences
  • Design, execute and manage research
  • Manage measurement, analytics, data gathering, and reporting for clients’ and agency
  • Provide strategic branding thought leadership and expertise to expand business relationships
  • Oversee development of marketing plans and creative briefs
  • Developing and implementing new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams
  • Work with all departments to develop integrated solutions and expand the services Impact provides to clients
  • Actively participates in client presentations
  • Help lead research initiatives and manage outside consultants