Responsible for the conception, design, and execution of innovative visual materials for all assigned projects. Art directors possess strong conceptual and design skills and are typically paired with a copywriter and may assist a creative director in conceptualizing, designing and creating work. An Art Director is be responsible for creating compelling, insight-driven, customer-focused communications (media agnostic creative) that drive results and enhance a clients’ consumer experience — for both online and offline channels. His/her creative projects will consistently satisfy client's and agency's objectives, both visually and financially. May supervise others and have client contact.
- Create a range of concepts and designs for each project and be able to partner with copywriters to ensure the art direction and visual presentation supports the concept.
- Responsible for execution of assigned client projects as it pertains to design
- Use of comprehensive layouts with clear execution of strategy, design and synergy between concepts
- Work closely with development teams to ensure that recommended visuals/formats can be executed
- Able to execute own projects from concept through final mockup
- Responsible for adhering to project budgets and estimates
- Present work internally and externally
- Communicate visual designs, motion design, concepts and storyboards through presentations and securing client approval of recommended designs
- May lead a teams of designers and production artists to execute cross channel and digital work
- Works with Copywriters, producers and account service people as team on assigned accounts to determine client needs, selling concepts, and strategies.
- On concept approval, finds or creates the best visualization of the product within budget limits.
- Chooses and places all visual elements of the project, including type, illustrations, and photographs necessary to produce the intended image.
- Selects photographers/illustrators/directors from among sources which s/he has developed; and works closely with them, or directs them, to ensure the original concept approved by the client is carried out. (However, the producer also plays a large part in managing the creation of work)
- Coordinates necessary activities with the Production Manager; i.e., adequate lead times, special requirements, notice of absence from office, etc.
- Secures approval of layouts and final art from the AE and keeps him/her and the CD aware of pertinent account activity.
- Is alert to opportunities for increased profitability on assigned accounts.
- Makes best/prudent use of production and other agency resources to solve client problems.
- Maintains personal graphic resources, visual data, samples, graphic standards, manuals, etc.
- Maintains consistently high graphic standards and is aware of new techniques and trends in graphic arts and the interactive world. Disseminates such information to others in the Creative Department.
- Checks and approves all visual materials through all stages of pre-production and production.
- Efficiently manages the time and workload of supporting production artists and outside contractors.
- Meets deadlines, or informs appropriates authority in advance, and obtains extra time in which to complete assignments.
- Prepares new business presentations work as requested.
- Maintains accurate records of time and expenses
Measures of Accountability
- Projects are completed on time and within budget.
- Relationships with co-workers and suppliers are harmonious and productive.
- Creative and graphic standards have been maintained or exceeded in all work.
- Contributions toward clients' marketing objectives and the continuation of the agency's operating standards is maintained at a satisfactory level.