Time is Essential in Fostering Creativity

If you want ideas to evolve, you can't rush creativity. As a project or creative manager we need to be creative in how we manage the creative portion of the process.

In this site, you will find many tools and articles on how an ad agency needs to and how it does track time. Time is such an important part of the business. We charge for our time, we have limited time and we track time. In the agency world it seems we are all a little too time obsessed. However, unlike our nice and neat SOWs and time estimates, the time it takes for a creative idea to happen doesn't work in neat 4 or 8 hour blocks of time.