The Integrated Team Model

The integrated model for agencies is focused on building collaborative teams to strategize, come up with ideas, make, execute, and evolve creative projects together. It is a more dramatic way of tearing down silos in an agency. While all agencies have their own core business model, these diagrams show how a small team can be built to work together in a design thinking "like" environment. Successive slides show how the team can work with the larger agency group.

The idea is, as you move out of the core, you either bring in new players to the team, or the team members themselves use their "T" shaped knowledge of their core function. This also means that the entire team can share and exhibit strategic multi-discipline views on a creative problem.

Please feel free to comment and share your thoughts. In the upcoming weeks, I will be adding to the diagrams.