Example of an Account Executive Job Description

The Role 

The Account Executive (AE) maintains and grows our client's business with on an ongoing and project basis. They direct and coordinate the day-to-day agency business efforts on behalf of the client’s product and/or service on assigned accounts. In this role, the AE insures that the agency provides:

  • Sound and responsible marketing counseling and planning.
  • Proper and innovative execution of work in all areas on schedule.
  • Deliver a consistently superior creative product.
  • Can effectively articulate the agency’s point of view and effectively defend

The role is client facing and has scope for career development and enhancing skills across a range of disciplines.

The Requirements

  • Bachelors Degree in Marketing, Advertising or PR
  • Interest in and aptitude for creative business and marketing solutions
  • Minimum of 4 years experience in account management (digital, production, creative)
  • Knowledge and understanding of a wide range of project types, from interactive to print, broadcast, content and social platforms
  • Strong analytical, strategic thinking and communication skills — have the ability to synthesize, develop and present clear and concise recommendations
  • Self motivated and willing to expand knowledge
  • General knowledge of all aspects of clients business and the ability to apply that knowledge to meaningful insights, counsel and planning for the clients business and agency assignments
  • Experience working with clients to develop and negotiate contracts, project scopes and budgets
  • Ability to self-manage while managing assigned teams and projects.

Major Contacts

The AE’s position requires ongoing and in-depth interactions with the following:

  1. Internal:  The AE reports to an Account Director or Head of Account Services. 
  2. External:  The AE will have direct client contact with assigned agency clients.

Responsibilities and Duties

The AE has four areas of responsibility

  1. Planning, Analyzing, Evaluating
  • Partners with clients for strategic and executional needs
  • Collaborates with the Account Supervisor or Manager, Client Services, on preparation of marketing recommendations, strategies and actions for the client.
  • Reviews, analyzes and evaluates the following, relative to the client’s needs and objectives: media output, creative output, research reports and client data.
  • Provide client platform / business updates on a regular basis to demonstrate upcoming opportunities and threats to their business
  • Defining project scope, estimate and writing proposals, works with producer in the creation of project specifications and time plans.
  • Demonstrates the ability to interpret, prioritize and incorporate additional and/or shifting information into existing strategies, projects and plans
  1. Team Leading, Coordinating, Managing
  • Provides leadership within the agency on behalf of the client and prepares all client briefs.
  • Monitors all budget, research and production activity on assigned accounts and communicates status of each project to appropriate agency and client personnel in order to meet project deadlines.
  • Maintains communications with appropriate agency and client personnel to ensure positive workflow. Escalating exceptions and client issues to Director level as required.
  • Educating clients and managing their needs and expectations.
  • Keeping project status reports up to date
  • Assists the producer in monitoring and enforcing project constraints (schedule / scope / resources)
  1. Project Management
  • Provide and maintain projects status - liaising with producers and teams, media and third party staff to provide accurate updates of client project statuses
  • Quality assurance - testing and review of output, reviewing outputted deliverables against scope
  • Source of assets from clients, other agencies and third party suppliers.
  • Assist clients in: positioning development, marketing plans, timeline and roadmap planning (i.e. product launch plans), stats analysis and reporting

4. Marketing & Sales

  • As assigned, coordinate, lead and manage new business presentations
  • Updating portfolio items for marketing materials
  • Manage new business or creative decks
  • Arrange creative presentations and meetings
  • Seek new opportunities to add value to existing clients
  • Working with clients to sign off submitted work
  • Invoice chasing and escalation as needed